Web design is a vibrant and quickly changing industry in which trends are also highly changeable; for instance, 2014 was distinguished by reliance on grid layouts and frequent use of background videos. What innovations and fashionable trends are expected in 2015? How can you keep pace with the most cutting-edge web design trends and ensure your site’s competitive advantage? Here is the list of the most popular defining trends that will shape the 2015 web design in correspondence to user habits and technological innovations.
Card-based design of main pages’ layout.
This trend is also referred to as modular, or grid-based layout, and this trend persists in 2015, following the most trendy website designs of 2014. The split-screen layouts also remain popular in 2015, and the success of the site depends on how funny and interactive the cards and grids are.Following the playful and interactive tradition of Google may be the safest choice in this aspect, securing your website the appeal of visual design and user-friendliness.
Massive background images.
There proneness of web designers towards massive background images in 2015 takes quite a contradictory appearance; on the one hand, rich and dynamic images are in favor. There is a trend to include 3D images, and the use of high-quality photography is also quite popular. However, at the same time, the absence of background images together with larger headers is preferred, and bold fonts together with user-friendly typography are used together with simple, minimal backgrounds with no images.
Scrolling, flyout, and slideout menu designs.
In 2015, the trend towards favoring scrolling over clicking is becoming even more pronounced. The reason for such immense popularity of scrolling is that web design is becoming more and more mobile-friendly, and mobile devices’ and tablets’ users obviously find it much more convenient to scroll the site down instead of clicking and passing from one page to another one. In this context, scrolling allows web designers to place all essential information on the main page of the site, making it longer, while flyout and slideout main menus also provide additional advantages of usability and simplicity for a variety of devices.
More interactivity with SVG.
Scalable Vector Graphics (SVG) is on the peak of popularity nowadays because it allows making images more animated and alive. Hence, the use of SVG in web design is in line with the overall hunt for interactivity. Other ways of increasing interactivity include the use of story-telling as a narrative leading the user through the site, use of large bold fonts, and application of ghost buttons where appropriate.
Simplicity in design.
2015 is a year of minimalist aesthetics for web designers. In 2015, simple and minimalist appearance of sites is much more preferable to sophisticated layouts with man non-essential design elements. As you can see, innovation pushes web design forward, and user preferences and habits also dictate new rules for the web design market. Follow the trends we outlined here for you, and you will ensure the commercial success and visual appeal of your site, securing the increase of customer visits and overall popularity of your online resource!