You know exactly what the company is capable of delivering to you, and other consumers. Isn’t that how you want your customers to react when your brand name is brought up? That’s exactly what branding does. It links your brand to a set of benefits your company’s services/products deliver. As a result, your target audience’s needs/wants are transformed into the trigger, a reminder, of your brand.
At MEP, we believe that branding in general has 11 components. We believe that each of them requires separate holistic attention. Hence, we believe their exist 11 different ways of boosting brand awareness.