Monthly Archives: May 2015

Friday Catch Up for the last week of April

Hello everyone!

Welcome to another round of the latest news from the marketing world. Last week was almost totally dominated by twitter’s aggressive ventures to increase user engagement and create better opportunities for marketers and advertisers — ranging from Google-Twitter FireHose deal going live, the introduction of subtler (native) promoted tweets, partnership with Google’s DoubleClick, and acquisition of TellApart. Then we have the CMO report showing the cause of increasing Analytics budget and challenges facing marketers.

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