Author Archives: admin

Magento marketing: most common platform SEO issues

magneto-marketingMagento is a powerful E-commerce platform that is used by a wide range of well-known retailers in various niches. Nevertheless, there are some serious issues that both small and large retailers tend to face with this platform. One of the biggest issues is Magento’s slow performance, which comes as a result of the CMS being so cumbersome. There are a bunch of things that can be done to improve the performance (such as using browser caching, optimizing JS and CSS, and using compression), but a considerable amount of smaller retailers seem to struggle in this area.

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Friday Catch Up for the last week of April

Hello everyone!

Welcome to another round of the latest news from the marketing world. Last week was almost totally dominated by twitter’s aggressive ventures to increase user engagement and create better opportunities for marketers and advertisers — ranging from Google-Twitter FireHose deal going live, the introduction of subtler (native) promoted tweets, partnership with Google’s DoubleClick, and acquisition of TellApart. Then we have the CMO report showing the cause of increasing Analytics budget and challenges facing marketers.

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Friday Catch Up For the Fourth Week of April

friday news internet marketing

Hello everyone,

Welcome to another updating round of the latest news from the online marketing world from last week. Last week, we unearthed Facebook’s secret and murderous plans for Google, MozCast charted the temperature of Mobilegeddon, how Facebook’s latest algorithm updates will be significantly reducing Page reach, and a new research and “influencer search” platform about growing influencer marketing.

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Now France Wants a Piece of Google —New Bill Forces Google to Disclose Algorithms for Better SERP Regulation

France wants a part of Google

France cannot wait for the European Commission’s Statement of Objections to run its course. The French Senate is passing a bill that demands the search giant to reveal its search algorithm. The bill, if passed, will grant ARCEP (the national telecoms regulator) sweeping powers to monitor and scrutinize Google’s search engine algorithm.

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Friday Catch up for the Third Week of April

Happy fridayHello everyone!

Welcome to another burning round of the latest news from last week. This week we saw EU literally sniping at Google after dramatically narrowing its antitrust lawsuit to shopping search, then we have Bing secretly releasing its mobile-friendly tag, new insights on engaging millennials, and release of two latest advertising platforms by FourSquare and Coul.

Read on for the details!

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Facebook’s Latest AdTech Patent Could Be Huge because No One can Ever be Ready for it.

Facebook’s data essentially, can be second to none. The billion users it serves have told it that who they are, where they come from, where they’ve been, where they are going, where they would like to or want to be, and what they like. Hence, unlike Google, it does not have to gather all that information from their browsing behavior.

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Friday Catch Up for the Second Week of April

I love fridaysHello everyone! And welcome to another round of the hottest news and happening from the marketing world. Past week saw Europe setting a lawsuit against Facebook, charging the social giant with illegal use and sharing of user data (even launching its social graph!). Then we have some horrified SEO experts wondering why businesses are responding to Big G’s mobilegedon with simple mobile sites, the social analytics firm SumAll releasing a more AI social analytics tools to remove guesswork, twitter killing its #Discover from mobile searches, and Rand Fishkin tackling personalized search for us!

Read on for more details!

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Facebook poised to overtake YouTube in 2015

Facebook overtake youtube

Google has been in a pinch lately. Earlier the Big G was found using some serious advertising space in search results asking Firefox users to shift to Google as their default search engine. Then it found itself against all of EU in an anti- trust lawsuit (still in process, and which might scrap over 10% of its revenues in legal penalties). And now it’s Facebook.

 

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Friday Catchup for the First week of April

Friday imageHello people!

Welcome to another round of updates on the latest happenings in the market. Last week has been alarming. The European Commission is bent on taking around 10 percent of Google’s revenue as the antitrust litigations have taken a new turn on the Big G. Google and Mozilla, on the other hand, have joined forces to ban any site from China that has been authenticated by Internet Network Information Center (CNNIC), China’s primary digital certification authority. SME has interviewed Dough Karr on influencer marketing. Moz has released a new feature to aid us in filtering spam links, and Rand Fishkin has decided to tone down the frenzy about its features.

Read on for the details!

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