Hi there! You probably look forward to the weekend, and the last hours of the working week, but…guess what? We have something very interesting in store for you – even though it is still Friday, and the weekend is yet to come, you may have a couple of minutes of relaxation by reading our article. Here, we have compiled the best news on Google analytics that the global SEO and marketing community came across this week. So grab your coffee and get ready to catch up with the cutting-edge trends of this week with our regular Friday catch-up!
Google Analytics Suite Now Offers Cohort Analysis.
Google developers have added the option of cohort analysis reporting to its current package of analytic tools in Google analytics. This option is currently at the stage of beta release, but it already provides Google clients to feel the comfort of comprehensive cohort analysis testing. This tool was developed specifically for analysis of cohorts – predefined groups of objects with specific characteristics. Cohort analysis is especially valuable when several cohorts are compared, and can yield much potentially useful behavioral data for enhancing decision-making of advertisers and business owners. Google analytics’ cohort analysis option provides a range of configurations for users to choose from, such as cohort type, size, preferred metrics, and time periods; another valuable option is to run cross-segment cohort analysis. Read more here: PracticalEcommerce.
Google Analytics – Outstanding Quality of Customer Service.
Online businesses do not exist in isolation, and their success or failure depends totally on their ability to attract and retain customers. Those who came to your site and created an account there are your most valuable asset, so what should you do to use it wisely? This is where Google analytics may give you a helping hand (as always); so use Google analytics to identify your site visitors’ preferences and patterns of behavior, and spoil them by offering some pleasant adds-on and encouragements. Progression through the site’s content should be rewarded, like, for instance, “high-fives” given to users of Mail Chimp, or free course badges awarded to The Conversion Scientist blog visitors. Make up your own cheer-up for visitors so that they see that you know they are there, and that you appreciate their time spent at your site. Additional customized features may be created to track your site’s account holders before and after logging in, upon their registration, and during other activities at the site. Your revenue growth and booming customer satisfaction will speak about the benefit of such solutions better than any words do. Read more here: MarketingLand.
Recovering Your Analytics Has Never Been As Simple As It Is With Google Trash.
Google analytics users may have worried about lost analytical data that they deleted, considering it outdated and useless. Nevertheless, things happen, and we may find it deadly necessary to compare new datasets with the old ones that we… have irreversibly deleted. Google analytics developers offered a witty and convenient solution to that problem by creating a tool called Google Trash. The trash can you have in the Google Analytics suite preserves data deleted from major use, but offers the option of reclaiming any datasets at the moment they are needed. The Google Trash storage period is 35 days, so if you need the data you deleted – hurry up to reclaim it before Google gets rid of it permanently. Read more here: Canddi.
Google Issued Recommendations of Restoring Hacked Sites.
Owners of hacked sites come across several problems at once – the need to restore the site’s work and to return it to Google search. The problem is that sites reported as hacked are automatically removed from Google search. Hence, their owners, after solving a bunch of trouble with hackers, have to submit reconsideration requests to Google for permit the return of the hacked site to display. To avoid rejection of reconsideration requests, Google experts recommend site developers to conduct comprehensive, thorough checks of content after hacking attacks to verify total absence of hacked content. Moreover, the site can be secured by regular and timely updates of CMS and plugins, generation of complex passwords, introducing several steps of login verification, and installing plugins from reputable sites only. Other tips on restoring hacked sites and keeping sites secure can be read here: SearchEngineJournal.
And, moving a bit away from the topic of Google analytics – beware of the Google bug currently removing the feature of quick view of trending topics from the Google News! Learn more about that at SearchEngineLand.
Have a wonderful weekend, enjoy it and see you next week!