Hi everyone! Welcome to another round of crispy news from the marketing world. Past week brought about several “accidental” shockwaves as someone let slip that the extent of the latest Google algorithm release will be greater than both Panda and Penguin. Furthermore, a request based on the Freedom of Information Act released the confidential documents on Google’s 2012 antitrust ruling showing the coercive practices employed by Google. On a brighter note, we have tips on researching competitor intelligence using social media, and a dive into the working of Google’s headline ranking systems.
Read on to find out details!
Shockwaves — Google’s Latest Algorithm to Have a Bigger Impact than Both Panda and Penguin!
Better get started on mobile-friendly websites because last week Zineb Ait Bahajji from Google’s Webmaster Trends team was quoted as saying that the upcoming release of Google’s mobile-friendly ranking algorithm will have a bigger impact than either of the previous two big updates — Panda and Penguin. The algorithm is set to make mobile searches better by placing a “mobile friendly” tag besides the websites on its SERP as well as ranking websites based on their mobile responsiveness and friendliness. The first part of the algorithm, a mobile app indexing service was released on 26th February, whereas the complete release will come forth on April 21st, 2015.
Read more at Search Engine Land.
Leaked Reports — Google Caught Threatening Websites with Non-Indexing If They Did Not Let It Use Their Content
In early 2012, Google was in court for being dubbed as a monopoly and being sued for going against antitrust laws. Many considered the Federal Trade Commission’s ruling in favor of Google while asking for fairly moderate changes to Google’s practice a tricky affair. However, the recent publication of excerpts from the FTC document by Wall Street portrays Google using coercive tactics to bury some of its competitors. The document was never meant to be made public, however the leak was an accident and in response to a Freedom of Information Act request.
Read the details at Business Insider!
Competitor Intelligence — 4 ways Social Media Can Be Used to Research Your Competition.
Knowing how your competitors are using social media is a crucial component of your business intelligence research. It is also the best method of avoiding the mistakes made by businesses while developing social media marketing campaigns in the same niche. Social media platforms such as Google+, Facebook, and Twitter among others can be used to find the shared interests of fans, comparing activity to locate posting patterns and time with the highest level of engagement, analyzing audiences, tracking conversations, and identifying influencers among others.
Gain insights on how to improve your social media marketing by learning from the efforts of your competitors at Social Media Examiner.
White Board Friday — Is it possible to create headlines that intrigue, rank, and satisfy the searcher’s intent at the same time?
In our efforts to engage and compel higher click through rates with catchy and to the point headlines, marketers have inadvertently created a clickbait world. However, search engines have kept abreast of the game and brought newer algorithms to rank content according to their ability to satisfy searcher’s intent. This means that the headlines themselves have to become targeted for achieving a desired result —satisfy, intrigue, or communicate a point. But what if we want to achieve all three with a single headline and avoid the clickbait versus search optimized conundrum? How will it affect our goals? What type of content will we need? And if an all-in-one is not always possible, how should you choose?
Learn more at Moz.
Thank you for reading us and have a great weekend! =)