As Pinterest has grown on to become a serious contender for business’s online marketing dollars. To mark its ascent, the photo-sharing social platform has decided to partner with 10 marketing technology companies to unleash tools for social media management.
The early partners include Tailwind, Sprinklr, Spredfast, Ahalogy, Shoutlet, Buffer, Percolate, Curalate, Newscred, and Expion — all of which will gain API access to Pinterest’s content publishing stream, allowing them to integrate their systems and leverage user data.
The new MDP streamlines posts to Pinterest
All of these platforms/tools were previously allowing business to optimize and scale their presence via marketing. The API will now let businesses optimize and scale their reach on Pinterest. The API will let these online marketing tools to allow their target clients (brands) to post pictures to Pinterest through their integrated SMM services, instead of using the native Pinterest app.
Although Tailwind — the Pinterest specialist, had an early bird beta access to the API, but as of this Monday it does not have the sole offering. All of the remaining companies are now offering their customers tools to manage Pinterest along with other networks.
The partnering companies will reduce learning curve by offering familiar features
The features available through the MDP partners are similar to other social media management (SMM) platforms. Common features include the ability to custom schedule publishing dates for Pins, optimization analytics for predicting the best day of the week and times of the day, and categorical tagging, among others. According to Jyri Kidwell, Pinterest head of MDP, testing has produced strong results so far and partnering companies are producing a higher volume of Pins and engagement.
At MEP, we have been leverage similar programs initiated by Facebook and Twitter to aid clients focus their online marketing budget and cost effectively increase their reach and engagement. We will continue to see what opportunities Pinterest’s MDP can offer for our clients.