Rapid development of Internet technologies and their penetration into everyday life induce owners of small local firms to think about doing business through various Internet resources. The number of users of the global network is growing steadily. Now people prefer Internet to old media forms, such as radio, television, and newspapers. With each passing day, the segment of goods and services on the Internet is increasing. Therefore, having a website becomes a vitally necessary tool that will help any company to achieve the highest returns and business efficiency. So, why it is important for a small local business to have a website?